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Netflix’s Jake Paul vs. Mike Tyson fight was a big moment for Bluesky

Photo by Al Bello / Getty Images for Netflix © 2024

It was morbid curiosity that made me tune in to Netflix’s live boxing match between Jake Paul and Mike Tyson on Saturday night. The stream ran into technical issues, and the fight itself was slow and ponderous. But there was something else that kept me watching: all of the jokes flying on Bluesky.

That kind of real-time social experience is a large part of what made X feel so vital back when it was still called Twitter. Whether it was the World Cup or a presidential election or a Nintendo Direct, having so many people posting in one place made it feel alive, an experience that Meta’s Threads, with its algorithmic feed, hasn’t been able to replicate. But at least for a brief moment on Saturday night, Bluesky sure did.

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