Image: Cath Virginia / The Verge
Rumors have been floating around for months that Apple might launch a brand-new iPhone model this year: the so-called iPhone Air, a new, super-thin iPhone that may mark the first big design shift for the line in many years.
More than a facelift, the iPhone Air is a different strategy altogether, being neither a more affordable base model nor a feature-packed Pro phone. Instead, rumors describe a phone that’s aimed to please people who are willing to sacrifice some function for a sleeker, slimmer design. Basically, it’s the iPhone version of the original MacBook Air.
Current rumors suggest the phone will debut as part of Apple’s iPhone 17 lineup this fall, giving it the name iPhone 17 Air. Of course, it’s not a done deal just yet. Apple could still change its plans or the rumors could turn out wrong. But enough reports have come out to suggest that something real is in the works. Here are all the rumors about the upcoming phone so far:
The thinnest iPhone yet
The 17 Air will be very thin, but the rumor mill hasn’t totally settled on the exact number.
Supply chain analyst Ming-Chi Kuo predicted a 5.5mm phone in January, which would make it slightly thicker than the 5.1mm M4 iPad Pro that debuted last May. Two days later, Bloomberg reporter Mark Gurman reiterated a claim he’d made in December: that the new phone would be “about 2 millimeters thinner” than the 8.25mm iPhone 16 Pro. Supply chain analyst Jeff Pu has suggested it would be around 6mm.
No matter who is closest, the 17 Air would be one of the thinnest Apple products ever, even more so than the iPhone 6, which currently holds the record for thinnest iPhone at 6.9mm — and was notably prone to bending. Encouragingly, Apple managed to make the M4 iPad Pro surprisingly sturdy.
Battery woes
Apple is said to be working on novel ways to fit enough battery to meet its ultra-slim phone goal. A November 2023 rumor from ETNews said Apple was attempting to create a new, denser kind of battery that uses carbon nanotubes and a mix of materials like nickel, cobalt, manganese, and aluminum for future devices.
But in November 2024, Korean leaker yeux1122 posted that Apple is using standard battery tech. They said the company had sought to get thinner internals to enable both more battery capacity and a slimmer phone but failed. The Information wrote later that month that Apple was having trouble finding space for the battery, SIM card, and thermal materials inside, limiting how thin it can be.
A more recent rumor from leaker Digital Chat Station suggested that both Apple’s phone and the also-rumored skinny Samsung Galaxy S25 will feature a 3,000 – 4,000mAh battery and measure somewhere between “5.xmm-6.xmm.”
The iPhone 17 Air’s display
All signs right now are pointing to every iPhone 17’s OLED display using the same LTPO panel tech found in current Pro models. That could mean both higher refresh rates and less power consumption, as it enables the screens to raise their refresh rates to 120Hz and then drop as low as 1Hz. That’s part of why Apple’s always-on display feature works without a significant battery cost.
As for screen size, rumors generally agree it will measure about 6.6 inches. That’s a tad smaller than the 6.7-inch screen of the iPhone 16 Plus, which the 17 Air may be replacing this year. It’s expected that the phone will get a Dynamic Island with Face ID, like the rest of the flagship line.
In-house chips and Apple Intelligence
Bloomberg’s Mark Gurman recently said that Apple will outfit the iPhone 17 Air with in-house Wi-Fi and Bluetooth chips, as well as its own bespoke cellular modem. That’ll be a first for the company, which has been trying for years to develop its own modem in an effort to ditch Qualcomm. Apple is apparently confident it’s done that now, and well enough to start putting it in phones, possibly starting with the iPhone SE 4 within the next few months.
Apple will probably put a regular A19 chip in the 17 Air, reserving the A19 Pro chip for its Pro phones. The phone could also have 8GB of RAM and support Apple Intelligence AI features as a result.
Camera diet
Rumors have been steadfast that the iPhone 17 Air will only have one camera on the back. Citing supply chain analyst Jeff Pu in October, MacRumors wrote that it will be a 48-megapixel shooter and that the phone will feature a 24-megapixel shooter for the front-facing selfie cam.
How much will it cost?
The iPhone 17 Air could be expensive despite lacking the fancy camera array of the Pro phones or the dual-camera setup of the base model. The Information even wrote that it could cost more than the $1,299 iPhone 16 Pro Max does now.
Not every rumor agrees. The Wall Street Journal wrote in December that Apple is aiming for something cheaper than the Pro phones. That’d put it below $999, where the iPhone 16 Pro starts.
Why is Apple making the iPhone 17 Air?
Gurman reported in August that boosting sales is the big motivator for the Air redesign after years of Mini and Plus phone flops. Later, in his January 12th newsletter, he wrote that the company sees the Air strategy as “a tried-and-true winner” for getting sales.
The Journal’s December story echoed that, saying Apple is trying growth with the iPhone 17 Air following its years of “largely incremental upgrades.” Although the iPhone still makes up about half of Apple’s revenue, the outlet wrote, its “last big wave of sales gains was in 2021,” thanks to carriers’ subsidies amid their 5G push.
Apple has tried since 2020 to goose sales using four flagships, and the 17 Air approach is no different, CNBC wrote in November. Apple started with the iPhone 12, 12 Mini, 12 Pro, and 12 Pro Max, then swapped out the Mini models for “Plus” phones starting with the iPhone 14. But the Mini and Plus models haven’t clicked with buyers. Most recently, the iPhone 16 Plus only made up 10 percent of Apple’s screen orders in 2023 and 16 percent of them last year, Ross Young of display research firm DSCC told the outlet. The Air could theoretically replace the Plus as a slightly higher-end option.
Drumming up sales isn’t necessarily the whole story though, as Gurman also offered another explanation in January: Apple is using the phone as a testing ground for new technologies, including its in-house wireless and cell modem chips. But more than that, it’s a stepping stone toward the smaller tech needed to eventually build a folding iPhone.